PRIVACY POLICY

Last Updated: August 28, 2026

Mesa de Vida LLC (“Mesa de Vida,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect personal information.

This Privacy Policy describes our privacy practices when you visit www.mesadevida.com, purchase our products, create or use a customer account, subscribe to our communications, participate in promotions, communicate with us, or otherwise interact with Mesa de Vida online or offline (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

If you have questions about this Privacy Policy or our privacy practices, you may contact us at https://mesadevida.com/pages/contact

1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends upon how you interact with us and which features of our Services you use.

Information You Provide to Us

We may collect information you voluntarily provide to us, including:

• Name
• Email address
• Telephone number
• Billing and shipping addresses
• Customer account information
• Order and purchase information
• Marketing and communication preferences
• Information you provide when contacting customer service
• Reviews, survey responses, contest or promotion entries, and other content you choose to submit
• Business or professional contact information if you communicate with us regarding wholesale, retail, media, partnership, employment, or other business opportunities
• Other information you choose to provide to us

Please do not provide information that is unnecessary for your interaction with us.

Payment Information

When you make a purchase, payment information is processed through Shopify and/or third-party payment and financial-service providers.

These providers may collect payment-card numbers, security codes, billing information, financial-account information, or other information necessary to process your transaction.

Mesa de Vida generally does not directly store complete payment-card numbers or card security codes. Payment processing is subject to the privacy and security practices of the applicable payment provider.

Information Collected Automatically

When you visit or interact with our website, we and service providers acting on our behalf may automatically collect information such as:

• Internet Protocol (“IP”) address
• Browser type and settings
• Device type and operating system
• Device or online identifiers
• General or approximate location derived from your IP address
• Referring website, advertisement, or source
• Pages viewed and links clicked
• Search activity on our website
• Date, time, and duration of visits
• Shopping-cart and checkout activity
• Purchase and conversion activity
• Interactions with emails, advertisements, and website features
• Cookie and similar technology identifiers
• Other technical and usage information

We may collect this information through cookies, pixels, tags, local storage, software development kits, and similar technologies.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information for purposes including:

• Processing, fulfilling, shipping, and managing orders
• Processing payments and transactions
• Calculating shipping costs and arranging delivery
• Providing shipment and tracking information
• Providing customer service and responding to questions or requests
• Creating and managing customer accounts
• Sending transactional communications, including order confirmations, shipping notifications, and service messages
• Communicating important product, food-safety, recall, or other necessary information
• Sending marketing communications when permitted by law
• Providing information about products, recipes, promotions, events, or company news
• Personalizing our website and customer experience
• Understanding how customers use our website
• Analyzing purchasing patterns, website activity, and customer engagement
• Segmenting audiences for marketing or business analysis
• Measuring advertising and marketing effectiveness
• Attributing purchases or website activity to marketing campaigns
• Conducting internal analytics, forecasting, and business planning
• Improving our products, Services, website, marketing, and customer experience
• Detecting, investigating, and preventing fraud, abuse, security incidents, and unlawful activity
• Protecting our customers, business, property, website, and legal rights
• Maintaining business, tax, accounting, regulatory, and transaction records
• Complying with applicable laws, regulations, legal proceedings, and governmental requests
• Enforcing our terms, policies, and agreements
• Supporting potential mergers, acquisitions, financing, reorganizations, sales, or similar business transactions
• Carrying out other purposes disclosed to you when information is collected or with your consent

3. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate our website, remember preferences, maintain security, understand website activity, analyze performance, and support marketing and advertising.

Some technologies are necessary for our website and checkout to function. Others may be used for analytics, personalization, advertising, or measurement.

Depending upon the services enabled on our website, third parties such as Shopify, analytics providers, advertising platforms, social-media platforms, and other technology providers may receive information regarding your device and interactions with our website.

Where required by applicable law, we provide mechanisms that allow visitors to manage certain non-essential cookies and uses of personal information.

Most browsers also allow you to block or delete cookies. Disabling cookies may affect the availability or functionality of certain portions of our website.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information when reasonably necessary to operate our business, provide our Services, fulfill your requests, or for the other purposes described in this Privacy Policy.

Categories of recipients may include:

Ecommerce and Website Providers

Our online store is powered by Shopify. We may disclose information to Shopify and other providers that host, maintain, secure, develop, or support our website and ecommerce operations.

Payment and Financial-Service Providers

We may provide information necessary to process payments, complete transactions, prevent fraud, and provide payment-related services to payment processors and financial-service providers.

Shipping, Fulfillment, and Delivery Providers

When you place an order, we may provide information such as your name, shipping address, telephone number, email address, order information, and other information reasonably necessary to shipping carriers, shipping platforms, fulfillment providers, warehouses, or delivery partners.

These companies use the information to perform services such as calculating shipping charges, generating shipping labels, delivering orders, providing tracking information, communicating regarding deliveries, and resolving shipping problems.

Marketing and Communications Providers

We may use Shopify's marketing services and third-party providers such as Klaviyo or similar services to assist with email or SMS communications, customer lists, marketing automation, segmentation, and campaign measurement.

Information processed through these services may include names, email addresses, telephone numbers, purchase history, browsing activity, IP addresses, cookie information, and marketing preferences.

Advertising and Social-Media Platforms

We may disclose or make certain information available to advertising, search, and social-media platforms such as Meta, Google, TikTok, Pinterest, and similar services.

These services may help us advertise Mesa de Vida products, understand customer activity, measure campaign effectiveness, attribute purchases, create or match advertising audiences, and provide or measure personalized advertising.

Analytics and Technology Providers

We may use providers that help us analyze website usage, purchasing activity, customer behavior, business performance, advertising effectiveness, and other aspects of our Services.

Artificial Intelligence and Automated Technology Providers

We may use artificial intelligence, machine-learning systems, or other automated technologies to assist with internal analysis, forecasting, customer segmentation, marketing, business planning, content development, customer-service support, fraud prevention, and similar business functions.

Where reasonably practical, we seek to limit the personal information provided to these systems to information reasonably necessary for the intended purpose.

We do not intentionally provide sensitive personal information to general-purpose artificial intelligence systems for unrestricted model-training purposes.

Third-party artificial intelligence and technology providers may process information on our behalf subject to their applicable contractual, confidentiality, security, and privacy obligations.

Professional Advisers and Business Providers

We may disclose information to accountants, attorneys, consultants, insurers, financial institutions, cybersecurity providers, fraud-prevention providers, and other professional or business advisers when reasonably necessary.

Legal and Safety Reasons

We may disclose personal information when we reasonably believe disclosure is necessary or appropriate to:

• Comply with applicable law or legal process
• Respond to lawful requests from governmental or regulatory authorities
• Investigate or prevent suspected fraud, illegal activity, or security incidents
• Enforce our terms, policies, or agreements
• Protect the rights, property, health, or safety of Mesa de Vida, our customers, or others
• Establish, exercise, or defend legal claims

Business Transactions

If Mesa de Vida is involved in or considering a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, investment, or similar business transaction, personal information may be disclosed or transferred as part of that transaction or related due diligence and negotiations.

5. PERSONALIZED ADVERTISING, SALE, SHARING, AND TARGETED ADVERTISING

Mesa de Vida does not sell customer lists or personal information for money.

However, privacy laws in some jurisdictions define terms such as “sale,” “sharing,” and “targeted advertising” more broadly than an ordinary sale of information.

For example, providing online identifiers, cookie information, browsing activity, device information, purchase activity, or similar information to an advertising platform so that advertising can be personalized, targeted, attributed, or measured may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws even when no money is exchanged for the information.

Depending upon the services enabled on our website, we may use Shopify and advertising or analytics services provided by companies such as Meta, Google, TikTok, Pinterest, and similar providers for these purposes.

Where applicable law gives you the right to opt out of these activities, you may exercise that right through the privacy or data-sharing controls provided on our website or by contacting us at https://mesadevida.com/pages/contact

Where required by applicable law and supported by our website technology, we recognize applicable browser-based opt-out preference signals, such as Global Privacy Control (“GPC”).

6. SHOPIFY, SHOP, AND SHOP PAY

Our online store is powered by Shopify.

Shopify processes personal information in connection with providing ecommerce, checkout, payment, fraud-prevention, security, analytics, personalization, and other services to Mesa de Vida.

If you use Shop, Shop Pay, or another Shopify service, Shopify may also collect and process information directly in connection with those services. Shopify's processing of information may be separately governed by Shopify's own privacy policies and terms.

Depending upon the Shopify features enabled on our store, Shopify may process customer and website activity to provide enhanced services, analytics, security, personalization, advertising, or other functionality.

Where applicable, customers may have privacy rights directly with Shopify in addition to rights they may have regarding information controlled by Mesa de Vida.

You may review Shopify's privacy practices through Shopify's Privacy Policy.

7. EMAIL, SMS, AND OTHER MARKETING COMMUNICATIONS

If you subscribe to marketing emails from Mesa de Vida, we may use your contact information and information about your interactions with our business to send communications regarding products, recipes, promotions, offers, events, company news, and other content we believe may interest you.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in the email.

Unsubscribing from marketing communications does not prevent us from sending communications necessary to complete transactions or administer our relationship with you. For example, we may continue sending order confirmations, shipping notifications, customer-service communications, product-safety or recall notices, account communications, and other non-marketing messages.

If Mesa de Vida offers SMS or text-message marketing, participation may be subject to additional disclosures, consent requirements, and terms presented when you enroll. You may opt out of marketing text messages according to the instructions provided with those messages.

8. ARTIFICIAL INTELLIGENCE AND AUTOMATED TOOLS

Mesa de Vida may use artificial intelligence, machine learning, and other automated technologies to assist with business activities.

These activities may include:

• Sales and business analysis
• Identifying trends and purchasing patterns
• Forecasting demand
• Customer and audience segmentation
• Marketing analysis and strategy
• Advertising performance analysis
• Content development
• Customer-service support
• Fraud prevention
• Website and business optimization

Depending upon the particular tool and purpose, information processed by these systems may include order information, purchasing patterns, website activity, marketing engagement, or other business information.

We seek to use these technologies responsibly and to limit the use of identifiable personal information where it is not reasonably necessary for the intended purpose.

We do not intentionally provide sensitive personal information to general-purpose artificial intelligence systems for unrestricted model training.

9. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected or subsequently authorized.

This may include retaining information to:

• Complete and document transactions
• Maintain customer-service records
• Maintain appropriate product and order records
• Satisfy tax, accounting, legal, and regulatory requirements
• Detect or prevent fraud
• Resolve disputes
• Establish or defend legal claims
• Enforce agreements
• Maintain necessary business records

Retention periods may vary depending upon the type of information, why it was collected, and applicable legal requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it, subject to applicable law and legitimate recordkeeping requirements.

10. INFORMATION SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission, electronic storage system, website, or security measure can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

If you maintain an account with us, you are responsible for maintaining the confidentiality and security of your account credentials.

11. YOUR PRIVACY RIGHTS AND CHOICES

Depending upon where you reside, applicable law, and whether a particular privacy law applies to Mesa de Vida, you may have certain rights concerning your personal information.

These may include rights to:

• Request access to personal information maintained about you
• Obtain information about categories of personal information collected or disclosed
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Obtain a portable copy of certain personal information
• Opt out of certain sales or sharing of personal information
• Opt out of targeted advertising
• Limit certain uses of sensitive personal information where applicable
• Withdraw consent where processing is based upon consent
• Appeal certain decisions regarding a privacy request where applicable
• Exercise applicable privacy rights without unlawful discrimination or retaliation

These rights are not absolute. Applicable law may permit or require us to retain information or deny certain requests.

To submit a privacy request, use our website contact page at:

www.mesadevida.com/contact

We may need to verify your identity before processing certain requests. Information submitted for verification will be used for purposes reasonably related to verifying and processing your request.

Where permitted by law, an authorized agent may make certain requests on your behalf. We may request evidence of the agent's authority and may require you to verify your identity directly with us.

We may retain information reasonably necessary to document our receipt and handling of privacy requests.

12. CALIFORNIA PRIVACY DISCLOSURES

Mesa de Vida is based in California and provides the following additional information to California residents.

California Online Privacy Protection Act

The California Online Privacy Protection Act (“CalOPPA”) requires operators of certain commercial websites and online services that collect personally identifiable information from California residents to disclose their privacy practices.

This Privacy Policy describes the categories of information we may collect, how we use that information, categories of third parties or service providers to whom information may be disclosed, and the choices available to consumers.

California Consumer Privacy Rights

If Mesa de Vida becomes or is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), eligible California residents may have rights provided by that law.

Depending upon the circumstances, these may include rights to know, access, correct, or delete personal information and, where applicable, opt out of the sale or sharing of personal information and limit certain uses or disclosures of sensitive personal information.

The applicability of particular rights depends upon applicable law and Mesa de Vida's activities at the time a request is made.

California “Shine the Light”

California Civil Code Section 1798.83 may permit certain California residents to request information regarding certain disclosures of personal information to third parties for their own direct-marketing purposes.

Applicable requests may be submitted to https://mesadevida.com/pages/contact

Do Not Track and Global Privacy Control

Some web browsers provide a traditional “Do Not Track” (“DNT”) setting. Because there is not currently a universally accepted standard governing ordinary DNT signals, our website may not respond to traditional DNT settings.

This is separate from legally recognized opt-out preference signals such as Global Privacy Control (“GPC”).

Where applicable law requires recognition of such a signal and our website technology supports it, we process applicable GPC signals in accordance with applicable law.

13. CHILDREN'S PRIVACY

Our website and Services are intended for a general audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13 in violation of applicable law.

If we learn that we have collected personal information from a child under 13 in a manner prohibited by law, we will take reasonable steps to delete the information.

If you believe a child has provided personal information to us inappropriately, please contact us at https://mesadevida.com/pages/contact

14. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites, applications, social-media platforms, payment services, or other services operated by third parties.

Mesa de Vida does not control and is not responsible for the privacy, security, content, or practices of third-party websites or services.

When you leave our website or choose to interact directly with a third-party service, that company's terms and privacy policies may apply.

We encourage you to review applicable third-party privacy policies before providing personal information.

15. INTERNATIONAL VISITORS

Mesa de Vida is based in the United States.

If you access our Services from outside the United States, your information may be transferred to or processed in the United States or other countries where our service providers operate.

Privacy and data-protection laws in those locations may differ from the laws of your country.

Where applicable law provides you additional rights regarding your personal information, you may contact us using the information provided below.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business, Services, technologies, vendors, privacy practices, or applicable laws.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top.

If required by applicable law, we may provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

17. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact us at https://mesadevida.com/pages/contact

Mesa de Vida LLC
3784 Mission Ave
Ste 148 #602
Oceanside, CA 92058
United States